Customer Perception of Islamic Banking Windows of Conventional Banks: Evidence from Pakistan
Keywords:Customer perception, Islamic banking
After analyzing all the results from the survey and interviews. This is evident that the perception of customers towards Islamic windows of conventional banks is good. They think Islamic windows as Islamic banks or subsidiary of conventional bank working as independent institution with in an institution. The major factor of these customers to select the Islamic mode of banking is religion that influences the most. Other factors like family influence profit margins and lower services charges have secondary importance. Service quality and bank reputation is also a key factor to select the bank to do business. All the respondents are related to Islamic banking in any form. All of them are well educated and aware of Islamic banking.